Welcome to the Krazy Horse Brand Experience Centre — a destination motorcycle dealer in London like no other. Located in the heart of Central London, our showroom isn’t just a place to browse bikes. It’s a cultural hub for riders who appreciate performance, passion, and personality. Whether you’re a seasoned motorcyclist or new to two wheels, we offer a one-of-a-kind space to discover, test, and fall in love with some of the most distinctive motorcycles on the market today.
Forget what you know about typical motorcycle dealers. At Krazy Horse, we’ve designed our Central London location to be immersive and inspiring. From the moment you walk through the doors, you’ll be surrounded by unique low-volume motorcycles, lifestyle products, curated displays, and a team that shares your enthusiasm.
As a motorbike showroom in London that caters to serious riders, we aim to create a space that reflects the variety and spirit of riding — bold, raw, and unapologetically original. Our showroom is constantly evolving, with fresh arrivals and rare finds weekly, so there's always something new to experience.
We’re proud to stock a carefully selected range of iconic and emerging brands — each with its own story, style, and engineering excellence. Our Central London motorbike dealer location features:
Indian Motorcycle – the legendary American brand known for power and heritage
Microlino – compact, electric, and designed for the city
Norton Motorcycle – a British classic with serious edge
CCM Motorcycle – lightweight performance with hand-built detail
MV Agusta – Italian design and race-inspired performance
Fantic Motor – stylish, agile, and ideal for urban riders
We also have exciting new brands coming soon. Whether you’re looking for a classic cruiser, a street tracker, or something futuristic and electric, our lineup offers something for every kind of rider.
Seeing a motorcycle in person is one thing. Riding it is another. That’s why we offer motorcycle test rides in Central London for a range of models. We want you to feel the ride, the control, and the connection before you buy. Our expert team will walk you through your options, answer your questions, and make sure you’re matched with the right bike based on your needs, experience level, and preferences.
Booking a test ride is simple — just speak to a member of our team or contact us online, and we’ll help you arrange a time that suits you.
Downstairs, you’ll find “The Vault” — a purpose-built retail and lifestyle area tailored to riders who appreciate both function and flair. Here you’ll find:
Premium motorcycle clothing from top independent brands
Helmets, gloves, jackets, boots, and accessories
Custom riding gear and one-off items you won’t find elsewhere
It’s not just about bikes — it’s about the lifestyle that surrounds them. Whether you're getting ready for a road trip or searching for a great gift for a biker, The Vault is a must-visit place.
We believe motorcycles bring people together. That’s why we’re more than just a motorbike shop in Central London — we’re a place to connect. Throughout the year, we host:
Ride outs through London and the surrounding countryside
Pop-up events with our partner brands and local businesses
New model launch nights and test ride events
Seasonal showcases and open house days
We want to grow a strong community of riders in the city — from new learners to veteran bikers. You don’t have to be a customer to join us — just come along, say hello, and immerse yourself in the Krazy Horse experience.
Choosing a motorcycle dealer isn’t just about stock. It’s about trust, service, and atmosphere. Here’s what makes us different:
Expert Advice: Our team knows these machines inside out and can guide you every step of the way.
Curated Selection: We don’t sell everything — we sell what we believe in.
Passion-Driven: Everyone here rides. We understand what you’re looking for.
Service & Support: From purchase to aftercare, we’re with you long after you leave the showroom.
Central Location: Easy to visit, right in the heart of London, with good transport links and secure parking nearby.
Ready to discover your next motorcycle? Come visit Krazy Horse — the motorcycle dealer London riders are talking about. Whether you want to browse, buy, or just chat bikes over a coffee, we’d love to welcome you in.
Use the map below to plan your visit or reach out to our team with any questions. Test rides, new stock, rider events — it’s all happening here. This is motorcycling, the Krazy Horse way. Your trusted motorcycle dealer in London awaits.
The Experience Centre is located right on Kensington High Street under the Hilton Olympia, and we have a couple of designated motorbike parking spaces too.
Our showroom is stocked with all the latest Models from Norton Motorcycle, Indian Motorcycle, CCM Motorcycle and MV Agusta, Fantic as well as Krazy Horse Indian Custom Builds and our fully electric Bubble Car "Microlino".
The fully electric bubble car "Microlino" has landed in Central London and we have a demo model avalable.
Lets keep this simple...THIS IS NOT A CAR!
IT IS THE IDEAL MIX BETWEEN MOTORCYCLE AND CAR...AND IT'S SO FUN!
Space for 2 -Space for 2 adults and 3 beer crates
Convenient charging - Can be charged on a houseplug in just 4 hours
Easy parking Cross - park and get out directly on the sidewalk
The Vault is the place to be! Stacked with Krazy Horse Apparel and specially selected clothing brands creating a very niche retail experience for all your motorcycle apparel and fashion needs, as well as an area to take the load off and take it all in!
